Digital Marketing can be done in many ways, we are going to cover the major topics.
Website is the first and foremost requirement for any business. It will create an identity and trust for the consumers. It should load faster and contents should be updated regularly. Once website creation done connect it with social media channels to get customer attention.
We should have a proper look and feel design on website. Eye catching logo with Product details neatly explained is basic step in website. Creativity is needed to compete with customers .
Social Media channels like Facebook , Twitter, LinkedIn, Instagram etc., plays a critical role in Digital Marketing.
Search Engine Marketing
It is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Creating videos on youtube and create awareness and make it visible to the world. There is a buzz around Viral marketing by taking specific theme and making it viral and creating brand awareness.
Social Media Marketing( SMM )
SMM – Social Media Marketing is the fastest-growing trend in the history. It requires both strategy and creativity. The Powerful way for businesses of all sizes to reach prospects and customers of the world is SMM. Below were the core pillars of it.
*Strategy *Publishing *Engagement *Analytics *Advertising
Social media marketing is the process of gaining website traffic through social media sites. It will redirect traffic to your website. Increase the Communication with audience. Create Brand awareness, reputation and loyalty.
Few examples of Social Media Marketing are Youtube, Facebook, LinkedIn, Instagram, Twitter. All have separate links for marketing on their portals.
Image Source from NeilPatel.com
Content is as important aspect of your website because it drives search engine results, increases traffic to your page and establishes your organization as an industry leader.
Content Writing is important for all types of formats such as
- Social media posts Video scripts
- Web page copy
- Landing pages
- Email newsletters
- Podcast titles
- YouTube video descriptions
- White papers
- Keynote speech
PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. Goal of a PPC ad is to lead the person viewing it to click through to the advertiser’s website or app, where that visitor can complete such as purchasing a product or review of your product.
Pay-per-click ($) = Advertising Cost ($) ÷ Ads Clicked (#)
Factors behind Successful PPC Advertising
Landing Page Quality
Unique opportunity in PPC
Grow Your Customer Base
Generate Leads at Low Costs
Email marketing helps you connect with your audience to promote your brand and increase sales. It convert prospects into customers, and turn one-time buyers into loyal, raving fans.