Digital Marketing importance in modern world.

Digital Marketing Wheel

Digital Marketing can be done in many ways, we are going to cover the major topics.

Initially Purchase of Domain, Hosting and adding content to it. Create accounts on Social Media which suits your business. Constantly post messages to gain trust on you to attract customers on Social Media channels like Facebook , Twitter, LinkedIn, Instagram etc.,

SEM (Search engine marketing) – It is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Creating videos on youtube and create awareness and make it visible to the world. There is a buzz around Viral marketing by taking specific theme and making it viral and creating brand awareness.

Blogging plays a major role in modern world so that people understand the content and search on it. Email marketing – Purchase Email marketing tools and send emails to clients on a regular basis.

PAID MEDIA
Paid media is defined as the purchase of ad inventory on a media channel or publisher site to broadcast your brand message and reach your target audiences.

Paid media is one of the quickest ways to drive traffic. It includes Pay – Per Click ads, Pop-up ads, Display Ads, Video Ads, Social Media Ads, Retargeting etc.,

OWNED MEDIA

Owned Media is nothing but having control on your own such as Website, Microsites, Blogs, Communities, Email, E-Learning, Online Training, Virtual Events, Social Media channel engagements.

Website : Having a website on own will have more creditability instead of having it in trade portals, free directories. By placing a link to your own website next to your social network profile, you increase the chances of catching the attention of like-minded people, interested parties or potential buyers.

Micro sites : Having a micro site will have visibility on the products you deal.

Blog : Having a blog in your own website will be secured and content created and posted as per your convenience.

Communities : Building a community will have more influencing and strengthen your personal branding.

Email : Collect email address and given regular updates to your clients so that you are connected with customers frequently.

Social Media :Create social media profiles, pages based on your business needs and categories and regularly update and stay connected.

Online Training and Webinars
Do online webinars and training and make the world know about you.

WHAT IS A DYNAMIC WEBSITE ?
It is more functional. It contains web pages that are generated in real-time. Gmail, google search etc are examples of Dynamic Website.

WHAT IS BLOGGING ?
Blogging is as simple as obtaining a website and publishing original content on it. Many blogs focus on a particular topic, such as web design, home staging, sports, or mobile technology.

WHAT IS SOCIAL MEDIA ?
Social media refers to the means of interactions among people in which they create, share, ideas in virtual communities or network and exchange informations.

WHAT IS VLOGGING ?
Vlogging is designed to share experiences, thoughts, and ideas with an audience.

EARNED MEDIA

TYPES OF EARNED MEDIA

Digital Marketing can be done in many ways, we are going to cover the major topics.

Initially Procure your own domain , Hosting can be done and contents can be added to it. Create accounts on Social Media which suits your business. Constantly post messages to gain trust on you to attract customers on Social Media channels like Facebook , Twitter, LinkedIn, Instagram etc.,

EarnedMedia
EarnedMedia

Shared media includes posts to platforms such as Twitter, Facebook, LinkedIn, Pinterest and Instagram.

Shared media is generally about creating a positive image of yourself through your content and social media interactions.

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